The “el Botón”- MANGO Fashion Awards offer young designers throughout the world the opportunity to participate in an international Fashion Design competition.
The competition, which takes place every 18 months, has the support of five of the most important Fashion Design Schools in Europe. The aim of this event is to give young fashion designers access to a new media platform, as well as the opportunity to market their collections.
If you turn to be one of the ten finalists among thousands of participants around the world, you will opt for the €300,000 prize.
The five Fashion Design Schools acting as co-organizers are: Central Saint Martins School of Art and Design (London); Escola Superior de Disseny, ESDi (Barcelona); Institut Français de la Mode (Paris);Istituto Marangoni (Milan-Paris-London); and Koninklijke Academie voor Schone Kunsten van Antwerpen (The Royal Academy of Fine Arts, Antwerp).
These schools will form part of the First Jury, which will shortlist the 10 finalists out of the 50 candidates previously selected by the MANGO Committee.
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Fashion has represented an important industry and cultural export of France since the 17th century and it kept this feature up to now. All the names given for different styles and trends bear the French language in them as they originated mainly in Paris and from there being spread all over the world. Paris is considered nowadays one of the world’s fashion capitals hosting regularly many of the premier fashion shows. The top designers such as Coco Chanel, Christian Dior, Louis Vuitton, Guy Laroche, Yves Saint Laurent, to name only a few, are French, their art remaining in time with the print of eternity.
The French fashion and style had been imposed since the reign of Louis XIV, when the luxury goods industries in France came under the royal control, thus determining the French royal court to be the arbiter of taste and style in Europe. In the 17th century, due to the transformation of fashion industry into marketing designs delivered to a wide public outside France, fashion (as style and season changing fashion) became more popular.
An important feature that emphasizes the definition of French fashion is that this industrial activity had kept its evolution according to the social events that had crossed France in the times of the country’s history. Each and every event occurred, either it came to war or cultural revolution or artistic movements, it proved to be reflected fashion trends and styles.
Because of this aspect, French fashion managed at all times to come with new brands that became the inspiration for the outfit industry all over the world. The styles “haute-couture”, “new look ” (the 50s fashion that copied the Belle Epoque look), the “prêt-a-porter” (the fashion of the 60s), the “baba cool” (the ‘hippie’ look of the 70s) have made and still make the object of different styles to follow.
Brides have to choose from a variety of styles when it comes to the type of dress she is going to wear on her Big Day of existence and it has to be something grandiose not to forget! That’s why the French inspired wedding gowns can be a perfect choice as the French fashion range itself opens up with a richness of styles.
Either it is a 60s look or classical or futuristic one or star-like wedding gown, theFrench wedding dresses have something special and unique. The designers engage themselves in a contest full of creativity and art craft in order to get the best out of the wedding designing field. So, one by one the styles display their beauty in a colorful palette of extravagance, simplicity, elegance, seriousness, refinement, casualty. The French inspired wedding gowns bear the print of originality, classy, complexity and subtlety that make the bride look nice and special for the event of her life.